At which stage does the customer journey begin?

The customer journey begins at the initial awareness of a brand, which is a critical phase where potential customers first encounter a brand and form their first impressions. This stage sets the foundation for all subsequent interactions and experiences a customer will have with a brand. It’s characterized by various marketing efforts, such as advertisements, social media, and word-of-mouth, that inform and attract customers to consider a product or service.

By starting at this awareness stage, businesses can identify how customers perceive their brand and what motivates them to engage further. Understanding that the journey begins here allows companies to effectively strategize their marketing and engagement efforts to nurture leads and facilitate a seamless transition into the consideration stage and beyond. This early engagement is essential for shaping customer perceptions and expectations, ultimately influencing their entire experience with the brand.