In UX design, what is meant by the term "behaviours" regarding target audiences?

The term "behaviours" in the context of UX design specifically refers to the actions taken by users when interacting with a product. Understanding user behaviours is crucial for designers because it informs how a product is structured and how it can best meet the needs and expectations of its audience. By studying these behaviours, designers can identify patterns in how users navigate through interfaces, complete tasks, and respond to various design elements, allowing for the creation of more intuitive and user-friendly experiences.

This focus on user actions is vital for informing decisions about usability, layout, and features that need to be prioritized based on how real users engage with a product. It helps in creating a design that aligns with natural user behaviours, leading to improved satisfaction and efficiency when using the product.

Other choices refer to important aspects of product development as well but do not encapsulate the essence of what "behaviours" specifically signifies in UX design. Features and functionalities, for example, are essential for fulfilling user needs, while aesthetic preferences address visual appeal rather than direct user interaction patterns.