What does Hick's Law state regarding decision-making?

Hick's Law posits that the time it takes for an individual to make a decision is directly proportional to the number of options available. Specifically, as the number of choices increases, the time required to process and decide among those options also increases. This law highlights the cognitive load that comes with more choices; individuals may feel overwhelmed by too many options, leading to longer decision-making times. For instance, in a user interface design context, if a user is presented with a long list of features or items, they will likely take more time to evaluate and make a selection than if only a few choices were available.

Understanding Hick's Law is crucial for UX designers because it emphasizes the importance of presenting choices in a way that facilitates efficient decision-making. By limiting options or organizing them effectively, designers can enhance user experience and streamline the decision-making process.