What does UX flow refer to?

UX flow refers to the sequence users follow to complete tasks within a product. This concept focuses on how users navigate through different interfaces and the steps they take to achieve specific goals, such as making a purchase, signing up for a newsletter, or accessing particular features. Understanding UX flow is critical for designers because it helps create a seamless experience that minimizes user frustration and enhances satisfaction. By mapping out the flow, designers can identify potential pain points, streamline processes, and ensure that users can accomplish tasks efficiently and intuitively.

While other concepts such as the visual appearance of a product, the amount of time spent on a website, and the number of features available are important aspects of user experience, they do not directly relate to the actual steps users take or the paths they follow. UX flow specifically addresses this progression and interaction, making it a fundamental consideration in UX design.