What does Viability mean in product design?

Viability in product design refers to the ability to operate the business successfully. This encompasses aspects such as the product's potential profitability, market demand, scalability, and sustainability within a competitive landscape. Viability ensures that the product can not only be created but also maintained and grown over time, providing value both to the users and the business.

In considering why the other options do not align with the definition of viability, aesthetics pertain to visual appeal, customer experience focuses on how users interact with a product, and ease of use centers around usability and functionality. While these elements are important for overall product success, they do not directly address the financial and operational sustainability necessary for a business to thrive. Thus, the concept of viability sets the foundation for determining whether a product can be a successful offering in the market.