What is a Call to Action (CTA) intended to do?

A Call to Action (CTA) is designed to prompt users to engage in a specific action. This can include clicking a button, signing up for a newsletter, making a purchase, or downloading a resource. The effectiveness of a CTA is crucial in guiding users through their journey on a website or application, turning passive visitors into active participants.

CTAs are typically clear, concise, and compelling, often utilizing action-oriented language to inspire immediate responses. By strategically placing CTAs within a user interface, designers can lead users towards desired outcomes, enhancing the overall user experience and achieving organizational goals.

In contrast to this correct understanding, the other options do not accurately reflect the purpose of CTAs. For instance, providing irrelevant information or encouraging users to leave the site would not contribute positively to user engagement. Additionally, simply displaying user data without prompting interaction fails to drive any actionable behavior, which is the core intention of a CTA.