What is the aim of iterative design?

The aim of iterative design is to continuously improve products based on feedback. This approach allows designers to create prototypes or versions of a product, gather user feedback, and then refine and enhance the design in successive iterations. By prioritizing user input at each stage, designers can identify issues, explore new ideas, and make informed adjustments that lead to a more user-friendly and effective final product.

This methodology is central to UX design because it acknowledges that user needs and perceptions can shift, and that the best solutions often emerge from a process of exploration and adaptation rather than a single, fixed design phase. Through iterative design, teams embrace flexibility and responsiveness, fostering innovation and ensuring that the end product aligns closely with user expectations and functionality needs.