What is the goal of competitive benchmarking in UX design?

The goal of competitive benchmarking in UX design is to analyze how competitors solve similar problems. This process involves evaluating and comparing the user experience and design strategies employed by competing products or services. By examining the strengths and weaknesses of competitors, design teams can identify best practices, gain insights into user preferences, and understand industry standards. This knowledge allows teams to enhance their own products, improve usability, and innovate effectively in their design solutions.

Using competitive benchmarking, designers can pinpoint successful features or interactions that resonate well with users, enabling them to make informed decisions on how to enhance their products. This is a crucial strategy for staying relevant and effective in a competitive market. It also helps identify gaps in the market, fostering opportunities for differentiation in design and functionality.