What is the main function of a Call to Action button?

The main function of a Call to Action (CTA) button is to guide users toward completing a specific goal. CTAs are crucial elements in user experience design, strategically placed to prompt users to take desired actions such as signing up for a newsletter, making a purchase, or downloading a document. By using clear and compelling language, CTAs help clarify what the user is expected to do next, effectively leading them through the user journey without ambiguity.

A well-designed CTA fosters an intuitive flow, ensuring that users understand what steps they need to take to achieve their goals. This can significantly enhance engagement and conversion rates on a website or application. When implemented effectively, CTAs not only capture attention but also motivate users to proceed, aligning with their intentions and needs throughout their interaction with the product.