What is the primary focus of an empathy map in UX design?

The primary focus of an empathy map in UX design is to capture user experiences and emotions. This tool is specifically designed to help teams understand users on a deeper level by visualizing their feelings, thoughts, and behaviors. By breaking down the user’s experiences into various segments, such as what they say, think, do, and feel, designers can gain valuable insights that inform the design process.

Empathy maps provide a holistic view of the user, ensuring that designs are driven by actual user needs and not just assumptions. This understanding allows designers to create solutions that resonate more with users, leading to products that offer a better overall experience and satisfaction.

The other options, while important in their own right, do not align with the primary function of an empathy map. Defining user demographics is more about categorizing users, analyzing competitors focuses on market positioning, and wireframing is a step in the design process that involves creating visual representations of a product's layout. Thus, none of those options capture the essence of what empathy maps aim to achieve in User Experience design.