What is the primary goal of the 'Test' phase in the design process?

The primary goal of the 'Test' phase in the design process is to assess user satisfaction and product effectiveness. During this phase, designers conduct usability testing with real users, gathering feedback on how well the product meets their needs and expectations. This valuable input helps to identify any usability issues and areas for improvement. By focusing on user interactions and satisfaction, the Test phase allows designers to make informed adjustments to ensure that the final product is intuitive, user-friendly, and fulfills its intended purpose effectively.

The core essence of this phase is centered on understanding the user's perspective, which leads to better design solutions that resonate with the target audience. This contrasts with evaluating feasibility, business viability, or brand identity, which are more focused on strategic or operational aspects rather than direct user experience.