What is the primary purpose of stakeholder interviews in UX design?

The primary purpose of stakeholder interviews in UX design is to understand business goals and gain buy-in. Engaging with stakeholders, who can include project sponsors, product managers, and other key personnel, allows the design team to gather insights into the strategic objectives of the organization. This understanding helps align the design process with the broader business strategy, ensuring that the final product not only fulfills user needs but also meets the company's goals.

Additionally, stakeholder interviews provide an opportunity to negotiate priorities, clarify requirements, and gather essential context that can influence design decisions. By effectively integrating the perspectives of different stakeholders, the design process can foster collaboration, leading to a stronger commitment to the project’s vision and goals. This alignment is crucial for the overall success of the UX design project.

Comparatively, while getting user feedback on prototypes, identifying user pain points, and developing marketing strategies are all valuable actions within the UX process, they do not specifically address the primary goal of understanding business objectives and ensuring stakeholder support, which is the focus of stakeholder interviews.