What is the purpose of the 'Build' step in the design process?

The purpose of the 'Build' step in the design process is to create the actual product that can be launched into the market. This phase is critical as it involves taking the concepts, designs, and prototypes developed in earlier steps and translating them into a tangible product. This stage focuses on the detailed execution of the product features and functionality that have been defined and validated during user testing and refinement phases.

During this step, teams typically work with developers and engineers to ensure that the design specifications are translated accurately into a final product that meets user needs and expectations. This means addressing aspects such as usability, performance, and reliability, all of which are fundamental to a successful product launch.

Creating prototypes, finalizing visual designs, and gathering user feedback are essential parts of the overall design process as well, but they occur in earlier or different stages prior to the actual product build. The 'Build' phase is specifically where these concepts come together to form a product ready for market introduction.