What type of research is conducted to delve into users' goals and usage context?

Depth interviews are a qualitative research method that allows for an in-depth exploration of users' goals, motivations, needs, and the context in which they use a product or service. This approach involves one-on-one conversations that enable researchers to probe deeply into users' experiences, thoughts, and feelings. By fostering an open dialogue, depth interviews can uncover insights that may not emerge through other research methods.

This type of research is particularly valuable for understanding not just what users do, but why they do it, providing context to their actions and helping to inform design decisions. The individualized nature of depth interviews helps researchers explore complex topics, uncovering nuances in user behavior that can significantly inform the design process and ultimately enhance user experience.

In contrast, focus groups involve group discussions that may not allow for as much individual depth, static analysis often looks at existing data without direct user input, and quantitative research primarily focuses on numerical data and trends rather than personal insights.