Which is a best practice for call-to-action (CTA) labels?

Employing descriptive labels that clearly indicate actions is a best practice for call-to-action (CTA) labels because it enhances user understanding and encourages engagement. Clear and specific labels provide users with immediate knowledge about what will happen when they interact with a button or link, reducing any uncertainty. For example, labeling a button “Download Your Free Guide” is more effective than simply writing “Download” because it conveys exactly what the user can expect from the action.

Using vague terms may create curiosity, but it can also lead to confusion or hesitation, discouraging users from taking action. In contrast, overly shortened labels could strip away necessary context, leading to misunderstandings about the action required. While visually elaborate designs can be appealing, they might distract from the main message if the label itself is not clear about the action to be taken. Therefore, using descriptive labels is crucial for providing a straightforward and efficient user experience.