Which phase is included in a typical customer journey?

The inclusion of awareness, consideration, and post-purchase review in a typical customer journey is appropriate because these phases collectively represent the complete experience a customer has with a product or service.

Awareness is the initial stage where customers become conscious of a product or brand. This is crucial as it is the starting point of any customer relationship. The consideration phase follows, where potential customers evaluate the product against their needs and options, often researching and comparing alternatives. This stage is essential for building interest and engagement.

Finally, the post-purchase review phase is where customers reflect on their purchase experience, which can significantly influence future buying decisions and brand loyalty. This phase is critical for gathering feedback and understanding customer satisfaction, which can inform improvements and future marketing strategies.

The other options either omit key phases of the journey or focus too narrowly on parts that do not encompass the entire customer experience. Thus, the comprehensive nature of the chosen answer captures the essential elements of the customer journey effectively.